Who is 7x7 Experience?
7x7 Experience provides online ride-share training courses. Uber has partnered with them to train their drivers, specifically drivers that have been de-activated from the Uber platform due to low ratings. Drivers have the option to take 7x7's Quality Improvement course to get re-activated on Uber and drive again.
Project Summary
OBJECTIVE: Redesign 7x7 course landing page to remove barriers to course registration and increase conversion.
PROCESS: Audit current registration experience, conduct user research including usability testing and user interviews, and incorporate insights into the new design.
My Role
Current State:
Quality Improvement Course Page
User Research Methods
User Research Findings
-
Confusion around which course to select
-
Not sure what they were signing up for
-
Generic imagery
-
Users wanted more information
-
​Course content
-
Course price
-
Course duration
-
Heatmap
This heatmap shows a compilation of where users focused within a 30-day time period.
Sketches
Hero wireframe options
.png)
Current user flow
.png)
New users were asked to select between two course offerings in the middle of the registration flow (Step 4), which caused confusion. The following designs resolve this by introducing all of the course offerings up front on the Quality Improvement Course landing page.
Wireframe - full layout
.png)
Billing page
Initial wireframe
Wireframe with upgrade option
Sign in flow
.png)
Initially the sign in flow only included sign in with email and sign in with Google options. One pain point with email sign in users was that they forget their password. The addition of sign in with phone provides an alternative option that does not require creating a password.